The Mission
As a newly established company, they sought a distinctive and captivating brand identity that would set them apart from the multitude of surf cafes in the area. My task was to create an eye-catching branding package that included a primary and secondary logo, as well as a visually appealing menu and other essential assets.
The Process
Drawing inspiration from the dynamic and energetic nature of surfing, I crafted a primary logo that encapsulated the essence of Surf Sup. This logo served as the anchor of their brand identity, representing their passion for the surf culture and their dedication to providing quality products and services. The secondary logo was designed to provide flexibility in various applications, allowing for adaptability across different marketing collateral and digital platforms.
In designing the menu, I aimed to capture the spirit of the ocean and the vibrant coastal lifestyle. Employing a combination of compelling typography, engaging imagery, and carefully curated colour schemes, I crafted a menu that not only showcased their offerings but also evoked a sense of excitement and adventure.
The Outcome
The branding assets extended beyond the primary logo and menu. I designed additional visual elements, such as business cards, signage, and packaging, to ensure a consistent and captivating brand experience throughout Surf Sup’s physical and digital presence. These assets harmoniously incorporated the surf-inspired aesthetics and communicated the unique personality of the brand.
By creating a visually stunning and cohesive brand identity, I helped Surf Sup make a splash in the competitive surf cafe market. The eye-catching primary and secondary logos, captivating menu, and other thoughtfully designed assets provided Surf Sup with the tools they needed to establish a distinct and memorable presence. With their new branding, Surf Sup stands out as a destination where surf enthusiasts can indulge in both the thrill of the waves and the delights of a vibrant cafe experience.
