The Mission
Celtic Field Sports, a leading Irish deer hunting company, embarked on a journey to refresh their brand. The objective was to resonate with a wider audience, all the while preserving the essence of their rich Irish heritage.
The Process
Central to this rebrand is the evocative deer head logo, representing both the primary offering of the company and its deep-rooted connection to Irish wildlife.
The whiskey bottle label, hailing from their County Kildare distillery, boasts a captivating photo of Broomfield Lodge. This, coupled with the deer head emblem, creates a narrative of heritage, location, and tradition. The imagery of the lodge adds depth to the brand story, evoking notions of authenticity and a promise of genuine Irish hospitality.
The Broomfield lodge cards elegantly showcase a photo of Broomfield Lodge, aligning with the brand’s authenticity. Paired with the deer head emblem, they set an inviting tone, promising potential guests a memorable blend of traditional Irish warmth and modern-day luxury.
The Outcome
The renewed branding, characterized by the poignant deer head logo and the serene Broomfield Lodge imagery, has brilliantly catered to both the company’s longstanding patrons and an emerging audience. This refreshed identity solidifies Celtic Field Sports’ position as a beacon of traditional Irish deer hunting experiences.
